John Brunner – author
Things are changing quickly in our world of technology and I am ever so slowly beginning to adapt.
I have previously owned two small retail businesses, each with a “bricks and mortar” store – so this online retailing is new to me and wow, there has been so much to learn.
Up until recently I had emailed with friends, family and business associates. I’d even sent some texts too! I had sent photos and been impressed when they were received. I don’t own a microwave or a dishwasher, yet here I am writing the first blog for my exciting new e-commerce business, Country Clothesline.
I know that I will miss the physical retail store; creating an eye-catching window, setting up a fabulous display as new products arrive and most of all meeting the wonderful people that walked through the doors; the occasional shopper, the dedicated customer and the people that became friends. These are some of the special things about a neighbourhood shop.
This new cyber real estate that I’m renting (haven’t actually met my landlord in person – but they seem very nice) demands that to create my ‘window display’ I need to understand html and to ‘merchandise ‘new product I have to learn a bit of code. I like a challenge or I wouldn’t be here, offering you this exciting, new store to pop by and check out.
So perhaps this blog, as unnatural as it may feel to me now, will be just what I need – the personal extension of my on-line store, my connection with you; the occasional shopper, the dedicated customer, and if I’m lucky, a new friend.
As I embark on this new journey, and I continue on this learning curve, I welcome you – day or night, seven days a week to Country Clothesline. And I don’t even have to shovel the snow outside my door to let you in.
Welcome – how can I help you…….
“Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” Steve Jobs